0.05 thus there is no significant influence between cultures (X1) with the purchase decision Indomie brand of instant noodle products ( Y). Based on the analysis of partial test between social classes (X2) with the purchase decision Indomie brand of instant noodle products (Y) are known to sig = 0.160> 0.05 thus there is no significant effect between social class (X2) with the purchase decision brand of instant noodle products Indomie (Y). Based on the analysis of partial test of knowledge (X3) with the purchase decision Indomie brand of instant noodle products (Y) are known to sig = 0.275> 0.05 so that there is significant influence between knowledge (X3) with the purchase decision Indomie brand of instant noodle products (Y .) Based on the analysis of partial test of personality (X4) with the purchase decision Indomie brand of instant noodle products (Y) sig .05 = 0.05 so there is no significant influence between personality (X4) with the purchase decision Indomie brand of instant noodle products ( Y). Based on the results of F test is known sign value = 0.000 " />
No image available for this title

Skripsi

Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian Mie Instant Merk Indomie Pada Karyawan PT. Bussan Auto Finance Tegal

Indonesia :

Alexzander. Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian Mie Instant Merk Indomie Pada Karyawan PT. Bussan Auto Finance Tegal. Skripsi. Tegal : Fakultas Ekonomi Universitas Pancasakti Tegal. 2011.
Permasalahan dalam penelitian ini adalah apakah terdapat pengaruh perilaku konsumen terhadap keputusan pembelian mie instant merk Indomie di PT. Bussan Auto Finance Tegal.
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh perilaku konsumen terhadap keputusan pembelian mie instant merk Indomie di PT. Bussan Auto Finance Tegal.
Hipotesis dalam penelitian ini adalah diduga terdapat pengaruh perilaku konsumen terhadap keputusan pembelian mie instant merk Indomie di PT. Bussan Auto Finance Tegal
Metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner dan studi kepustakaan. Sedangkan analisis data yang digunakan adalah analisis regresi linier berganda, uji simultan (Uji F), uji parsial (uji t) dan koefisien determinasi.
Berdasarkan hasil perhitungan analisis regresi ganda empat variabel diperoleh nilai b1 = 0,118, b2 = 0,211 b3 = 0,481 b4 = 0,232 bertanda positif, dengan demikian berarti terdapat pengaruh yang positif antara kebudayaan (X1), kelas sosial (X2), pengetahuan (X3), dan kepribadian (X4) terhadap keputusan pembelian produk mie instan merk Indomie (Y). Artinya jika perilaku kebudayaan (X1), kelas sosial (X2), pengetahuan (X3), dan kepribadian (X4) meningkat, maka akan meningkatkan keputusan pembelian produk mie instan merk Indomie (Y). Sebaliknya jika perilaku kebudayaan (X1), kelas sosial (X2), pengetahuan (X3), dan kepribadian (X4) menurun, maka keputusan pembelian produk mie instan merk Indomie (Y) juga akan menurunHasil analisis uji parsial antara kebudayaan (X1) dengan keputusan pembelian produk mie instan merk Indomie (Y) diketahui nilai sig = 0,351 > 0,05 artinya tidak terdapat pengaruh signifikan antara kebudayaan (X1) dengan keputusan pembelian (Y). Hasil analisis uji parsial antara kelas sosial (X2) dengan keputusan pembelian (Y) diketahui nilai sig = 0,160 > 0,05 artinya tidak terdapat pengaruh signifikan antara kelas sosial (X2) dengan keputusan pembelian (Y). Hasil analisis uji parsial antara pengetahuan (X3) dengan keputusan pembelian (Y) diketahui nilai sig = 0,275 > 0,05 artinya terdapat pengaruh signifikan antara pengetahuan (X3) dengan keputusan pembelian (Y). Hasil analisis uji parsial antara kepribadian (X4) dengan keputusan pembelian (Y) nilai sig 0,05 = 0,05 artinya tidak terdapat pengaruh signifikan antara kepribadian (X4) dengan keputusan pembelian (Y). Hasil dari uji F diketahui nilai sign = 0,000 < 0,05 artinya persamaan regresi ganda tersebut signifikan. Sehingga hipotesis kerja yang menyatakan bahwa "faktor kebudayaan (X1), kelas sosial (X2), pengetahuan (X3), dan kepribadian (X4) berpengaruh terhadap keputusan pembelian (Y) diterima. Hasil koefisien determinasi diperoleh hasil sebesar 0,251, artintya besarnya pengaruh yang diberikan oleh kebudayaan (X1), kelas sosial (X2), pengetahuan (X3), dan kepribadian (X4) secara bersama-sama atau secara simultan adalah sebesar 25,1 %. Sedangkan sisanya yaitu 74,9 % adalah pengaruh dari faktor lain yang tidak bisa dijelaskan

English :

Alexzander. The Influence of Consumer Behavior on Purchase Decision Instant Noodles Brand Indomie in PT. Bussan Auto Finance Tegal Employees. Tegal. Faculty of Economics of Pancasakti University. 2011
The problem in this research is whether there is influence consumer behavior towards purchasing decision instant noodle brand Indomie in PT. Bussan Auto Finance Tegal
The purpose of this research is to determine the factors that influence consumers in making purchasing decisions of instant noodle products brand Indomie at PT. Bussan Auto Finance employees Tegal.
The hypothesis proposed in this research is there is the factors that influence consumers in making purchasing decisions Indomie brand of instant noodle products at PT. Bussan Auto Finance employees Tegal.
Data collection method used in this study were questionnaires and literature study. While the data analysis used is multiple linear regression analysis, simultaneous test (Test F), partial test (t test) and the coefficient of determination.
Based on the calculation of multiple regression analysis four variables obtained value b1 = 0.118, b2 = 0.211 b3 = B4 = 0.232 0.481 is positive, thus meaning there is a positive influence between cultures (X1), social class (X2), knowledge (X3), and personality (X4) to the purchasing decision Indomie brand of instant noodle products (Y). Based on a partial test analysis between cultures (X1) with the purchase decision Indomie brand of instant noodle products (Y) are known to sig = 0.351> 0.05 thus there is no significant influence between cultures (X1) with the purchase decision Indomie brand of instant noodle products ( Y). Based on the analysis of partial test between social classes (X2) with the purchase decision Indomie brand of instant noodle products (Y) are known to sig = 0.160> 0.05 thus there is no significant effect between social class (X2) with the purchase decision brand of instant noodle products Indomie (Y). Based on the analysis of partial test of knowledge (X3) with the purchase decision Indomie brand of instant noodle products (Y) are known to sig = 0.275> 0.05 so that there is significant influence between knowledge (X3) with the purchase decision Indomie brand of instant noodle products (Y .) Based on the analysis of partial test of personality (X4) with the purchase decision Indomie brand of instant noodle products (Y) sig .05 = 0.05 so there is no significant influence between personality (X4) with the purchase decision Indomie brand of instant noodle products ( Y). Based on the results of F test is known sign value = 0.000 <0.05 indicates that the multiple regression equation is significant. So the working hypothesis which states that "cultural factors (X1), social class (X2), knowledge (X3), and personality (X4) influence the purchase decision Indomie brand of instant noodle products (Y) is accepted. Based on the results determinasidiperoleh coefficient of 0.251. Thus the level of influence given by the culture (X1), social class (X2), knowledge (X3), and personality (X4) jointly or simultaneously amounted to 25.1%. While the rest of 74.9% is the influence of other factors that can not be explained.

Ketersediaan
1422011KI57 Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
-
Penerbit
: .,
Deskripsi Fisik
-
Bahasa
English
ISBN/ISSN
-
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Perusahaan
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Tidak Ada Data
Komentar
Anda harus masuk sebelum memberikan komentar