Penelitian
Analisis Strategi Positioning Produk Pelumas TOP-1 di Kecamatan Brebes
Result of research concluded that consumer Iubricant of Top-1 [in] District of Brebes predominated by middle circle with productive age namely 21-39 year equal to 58 people from 110 responder with last education namely SMA equal to 74 people from 110 responder. Work of responder predominated by wiraswasta, private sector employees and of PNS with production at most Rp. 700.000-Rp. 1.500.000,- per bilan counted 50 people from 110 responder or 45,5%
Iubricant of Top-1 to vehicle of wheel two in the year 2007-2011 [in] District of Brebes have share market which is [is] highest to be compared to products Iubricant of other brand namely 40,29
Market Potential to Iubricant of Top-1 [in] District of Brebes still very open namely with existence of increase of amount vehicle of wheel two every year [in] District of Brebes
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