Skripsi
Pengaruh Penurunan Tarif Telepon Seluler Terhadap Volume Penjualan Pada PT. Indosat Center Tegal
MISTLY KHAERIYATUL HUDA NIM: 4104502112 WITH TITLE "INFLUENCE OF MOBILE PHONE TARIFF REDUCTION OF VOLUME SALES CENTER TO INDOSAT TEGAL" UNDER THE GUIDANCE ADVISOR E: DRS, Tabrani, MM AND ADVISOR II: TRI Sulistyani, SE, MM program MANAGEMENT STUDIES UNIVERSITY FACULTY OF ECONOMICS PANCASAKTI TEGAL 2009.
The purpose of this study was to determine mobile phone tariffs on the volume of sales at PT. Indosat Center Tegal.Hipotesis in this study was "suspected to have negative and significant impact of mobile phone tariffs on the volume of sales at PT. Indosat Center Tegal "
Data collection methods used are primary data and secondary data. The method of data analysis used in this study is the method of simple linear regression analysis, testing the regression coefficient (t test), Product Moment correlation analysis, correlation coefficient test (t test).
The results known equation Y = 33,079.84 to 13.99 X. From the above equation describes a negative effect, this means that the reduction in tariffs will lead to increased sales volume, contrary to decrease rate increase sales volume. And the results of the above equation the regression coefficient was - 13.99. which means that each increase in rates for a dollar will reduce the volume of sales of Rp13, 99, -. Or the increase rate of a dollar will reduce the volume of sales of Rp13, 99, -.
From the linear regression statistical test known to compute t = - 0.370 is bigger than t table = - 3.182. So the hypothesis is proven and significant negative impact of tariff reduction on the sales volume of PT Indosat center of Tegal.
From the Product Moment correlation coefficient is known (r) is - 0.009, closeness relationship between sales volume (Y) with a reduction in tariffs (X) is - 0.009 and marked negative, which means that if the tariff (X) Increase the sales volume down, and vice versa if rates (X) down the volume of sales (Y) will naik.dari t test calculation results obtained t count = - 0.014 and t table = - 3.182. t =- 0.014 count is bigger than t table = - 3.182, then the Hi Ho is rejected and accepted. So the hypothesis is proven and significant negative impact of tariff reduction (X) with sales volume (Y) at PT. Indosat Center Tegal.
From the above results it is accepted hypothesis is suspected to have negative and significant impact of mobile phone tariffs on the volume of sales at PT. Indosat Center Tegal "
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